Research & Development

PROCESS 02

Moodboards & research

Design development

Control vs Chaos collection

Research began with how order and disorder appear in everyday life: calculated risk, rigid systems and unpredictable movement. Casino imagery became a metaphor for strategy and chance, Bauhaus geometry introduced clean lines and precision, and the labyrinth offered a symbol of confusion that still follows a hidden structure.

Moodboards, collages and silhouette studies then translated these ideas into intersecting lines, layered constructions and asymmetric details.
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Research page from the Control vs Chaos process book
Research page from the Control vs Chaos process book
Collage moodboard in red, black and white
Collage moodboard in red, black and white
Design development sketches exploring layers and structure
Design development sketches exploring layers and structure

Collages and moodboards built the visual language of the collection

Avant-garde fashion illustration in white line on black
Avant-garde fashion illustration in white line on black

An avant-garde illustration and a capsule of graphic tees carried the concept beyond the collection.

Graphic tee capsule designs for the Chaos drop
Graphic tee capsule designs for the Chaos drop
AMNA FAROOQUI
+92 326 0260374